I take a lot of interest in questions of sustainability – a sustainable environment, sustainable economies and in general, sensible, sustainable living. I guess I am a sucker for people, and companies who keep their footprints small, and clean up after themselves.
A couple of months ago, I read about how Timberland was about to add labels to its products to explain to customers as to how it makes an effort to reduce its environmental and social impact (I think I read this in Newsweek). It looks like they have come around to it, finally, by adding “nutriional labels” to their product packaging. I leave it to Joel Makower to analyse the good and bad of it (and he does a pretty good job.
The point of this post is something else – since I am such a sucker for the environment and responsible corporations, it is a shame that corporations that spend money and time on improving their environmental impact don’t make it well known enough. I would gladly buy products that are made by such companies and choose them over products from other companies — now if only we had some way of knowing which corporations are not “Evil”.