Sustain Me

I take a lot of interest in questions of sustainability – a sustainable environment, sustainable economies and in general, sensible, sustainable living. I guess I am a sucker for people, and companies who keep their footprints small, and clean up after themselves.

A couple of months ago, I read about how Timberland was about to add labels to its products to explain to customers as to how it makes an effort to reduce its environmental and social impact (I think I read this in Newsweek). It looks like they have come around to it, finally, by adding “nutriional labels” to their product packaging. I leave it to Joel Makower to analyse the good and bad of it (and he does a pretty good job.

The point of this post is something else – since I am such a sucker for the environment and responsible corporations, it is a shame that corporations that spend money and time on improving their environmental impact don’t make it well known enough. I would gladly buy products that are made by such companies and choose them over products from other companies — now if only we had some way of knowing which corporations are not “Evil”.

On the same subject, I found this list of the 100 “most sustainable companies” at Joel’s blog too. Alright, I first saw it at but we all read wordlchanging everyday, now don’t we?

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2 Responses to Sustain Me

  1. Joel Makower says:

    Thanks, Carthik, for the plug!

  2. Do they consider post-consumable waste and consumer habits as a result of the market?

    Companies can do their best on the front side to conserve/reuse/be green, etc on the manufacturing side, but when products are priced to be cheaper than replacing a single part, what have we gained?

    The classic example is the printer industry. Last time i needed to buy ink, i tossed my old printer and bought a new one. At the current prices, when i run out of ink again, i’ll do the same. (Actually, i’ll buy a laser if my wife can get by without color to try and stop the insanity.)

    But this shows up in so many other market segments now. Lawnmower break? It’ll be a min. of $100 for parts and labor. New one = $120. Bulb out in your strand of Christmas tree lights? A replacement bulb pack is $2…so is a whole new strand of 150 lights.

    The price of those items does not include the disposal cost.

    I’m not a fan of dumping lots of stuff, but i have to be responsible with my money as well…